Editing YZY

**YZY** (ticker **YZY**) is a [[Solana]] token launched in August 2025 by Ye, formerly Kanye West, as the official token of his Yeezy brand.[^1] Its market value passed $3 billion within an hour of launch and then fell sharply.[^1][^2]

## Lore
Ye promoted the token late on 20 August 2025 US time on his verified X account with the post "A new economy, built on chain", followed about an hour later by a video confirming the "official Yeezy token". It was the first coin he formally launched under his own name; he had earlier said memecoins "prey on the fans with hype".[^1][^3] The project site, money.yeezy.com, framed YZY as part of "a new financial system, built on crypto rails", alongside a proposed Ye Pay payment processor and a YZY Card for spending YZY and USDC, with no timeline given.[^1]

Total supply is one billion tokens. Bubblemaps data cited by Decrypt showed one wallet holding about 70%, with about 20% public and the rest vested under Yeezy Investments LLC.[^1] The site said the team deployed 25 contract addresses and picked one at random as the official token, as an anti-[[Sniping|sniping]] measure.[^4] The main [[Liquidity pool|liquidity pool]] sits on [[Meteora]].[^5]

According to Decrypt, citing Birdeye, the market cap passed $3 billion less than an hour after launch before dropping below $1 billion; later Decrypt coverage described the peak as a fully diluted value of nearly $3 billion.[^1][^6] Cointelegraph reported a 1,400% rally in the first hour followed by a fall of more than 80%.[^2]

## Timeline
- 2025-08-21: YZY announced by Ye; value passes $3 billion within an hour, then falls below $1 billion[^1][^2]
- 2025-08-25: Bubblemaps links 14 YZY sniper wallets to [[Hayden Davis]][^4][^7]
- 2025-08-26: Ye says his Instagram was hacked after it followed a fake YZY token; YZY is down about 81% from its peak[^6]
- 2025-08-28: Bubblemaps reports 51,862 of 70,201 YZY traders lost money[^3]

## Controversies
### Sniping allegations
On 25 August 2025 [[Bubblemaps]] alleged that 44 wallets it believes are controlled by Hayden Davis, CEO of [[Kelsier Ventures]], link the [[Melania Meme]] team wallet, the [[Libra]] sniper wallet and 14 wallets that bought YZY as early as one minute after the announcement.[^4][^7] It said those wallets put in about $2.8 million and made about $12 million in profit, and that several were funded from centralised exchanges the day before launch.[^4][^7] Bubblemaps added that it "can't confirm if Hayden (Kelsier) had insider info or a direct link to the YZY team".[^7] The launch came a day after a US judge unfroze $57.6 million in USDC tied to Davis and [[Ben Chow]] in the LIBRA case.[^4] Davis has defended the sniping of tokens he helped launch but denied doing it himself; Kelsier did not respond to Decrypt, and The Block could not reach Davis.[^4][^7]

Bubblemaps had earlier said YZY's first buyer was a trader known as "Naseem", who it says made about $100 million on [[Official Trump]].[^3][^7]

### Losses
Bubblemaps reported on 28 August 2025 that 51,862 of 70,201 YZY traders (73.8%) had lost money, $74.8 million in total, while 18,333 wallets made a combined $66.6 million and 11 wallets took nearly 30% of all profits.[^3] The Block said it asked Ye for comment and published no response.[^3]

### Fake tokens
On 26 August 2025 Ye posted that his Instagram had been hacked and was "following a fake coin", after the account followed a profile promoting an impostor YZY token on [[pump.fun]]; the impostor peaked near $7 million in market cap and then fell about 96%.[^6]

## See also
- [[Celebrity memecoins]]
- [[Broccoli]]
- [[Iggy Azalea]]
- [[Haliey Welch]]
- [[Daddy Tate]]
- [[Mother Iggy]]
- [[Hawk Tuah]]
- [[Jailstool]]

## References
1. [Kanye West Launches Token on Solana in Frenzied Debut](https://decrypt.co/336179/kanye-west-launches-yzy-token-solana-frenzied-debut), Decrypt, 2025-08-21
2. [Kanye West YZY token crash leaves 51,000 traders with losses](https://cointelegraph.com/news/kanye-west-yzy-token-crash-51000-traders-losses), Cointelegraph, 2025-08
3. [Kanye West's YZY token crash leaves over 50,000 wallets with losses, 11 profit over $1 million: Bubblemaps](https://www.theblock.co/post/368557/kanye-west-yzy-11-netted-millions), The Block, 2025-08-28
4. [Libra Wallets Linked to Hayden Davis Made $12 Million on Kanye West's Meme Coin](https://decrypt.co/336762/libra-wallets-linked-hayden-davis-made-12-million-kanye-west-meme-coin), Decrypt, 2025-08-25
5. [YZY on DEX Screener](https://dexscreener.com/solana/DrZ26cKJDksVRWib3DVVsjo9eeXccc7hKhDJviiYEEZY), DEX Screener, 2026-10-21
6. [Kanye West Meme Coin Down 81% From Peak as Rapper Says Instagram Hacked for Scam](https://decrypt.co/336897/kanye-west-meme-coin-down-rapper-says-instagram-hacked-scam), Decrypt, 2025-08-26
7. [LIBRA token 'facilitator' earns $12 million sniping Kanye West memecoin: Bubblemaps](https://www.theblock.co/post/368164/libra-token-facilitator-earns-12-million-sniping-kanye-west-memecoin-bubblemaps), The Block, 2025-08-25
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