Editing Sahil Arora

**Sahil Arora** is a crypto promoter who launched or arranged a series of [[Celebrity memecoins|celebrity memecoins]] in 2024, including tokens tied to Caitlyn Jenner and Jason Derulo. Several of the celebrities involved later criticised him publicly.[^1][^2] He has denied that his launches are scams.[^1]

## Background
Cointelegraph reported that Arora founded the payments firm ZelaaPayAE and the influencer platform Habibi.[^1] His X account was banned on 2024-07-04; he is believed to run several others.[^3]

## Style
Arora presents celebrity disputes as staged marketing: he told Decrypt the Derulo episode was "part of the script".[^4] He has said he started the celebrity memecoin trend to bring crypto into the mainstream.[^2] In October 2026 he said he would "recreate everything on [[Fomo]] that we made on Pump.fun in 2024".[^5]

## Notable trades
### Caitlyn Jenner
- 2024-05-27: Jenner launched a token on [[pump.fun]] that passed a $40 million market cap and lost about half of its peak by the next morning.[^1]
- A contract Arora shared with Decrypt promised Jenner $50,000 upfront and 80% of the revenue generated. Jenner later said he went "radio silent after showing a couple of wire transfers" and still owed her money; she wrote "He SCAMMED us".[^2]

### IGGY presale
In May 2024 Arora ran a [[Memecoin presale|presale]] for a token named after rapper [[Iggy Azalea]] that raised over $300,000. Azalea distanced herself, saying she wanted a "legit coin with utility", and launched [[Mother Iggy|MOTHER]] separately.[^1] Arora said buyers who lost money "couldn't time right entries".[^1]

### Jason Derulo
In June 2024 Derulo posted the contract address of JASON, a pump.fun coin, then publicly criticised Arora within hours. Arora told Decrypt he "orchestrated" the episode and that Derulo held part of the supply.[^4]

### Rich the Kid and Lil Pump
Rapper Rich the Kid accused Arora of hacking his X account to promote the RICH token.[^1] Lil Pump deleted a promotional post and blamed a social media manager who had reportedly been offered $39,000 by Arora.[^4]

### BROCCOLI
- 2025-02: Arora launched [[Broccoli|BROCCOLI]], named after Changpeng Zhao's dog, from the deployer wallet used for Jenner's token. On thin liquidity it reached a reported $9.57 billion market cap within two hours before falling to about $96,000, which [[Bubblemaps]] called a large-scale [[Rug pull|rug pull]].[^6]
- Arora told Decrypt he made about $6.5 million and, asked whether it was his most successful scam, said "yes". Bubblemaps said the two main price drops came from about $3.3 million of sales and that he may be exaggerating. Jenner said the token had nothing to do with her.[^6]

### Floyd Mayweather
In October 2026 Mayweather's accounts briefly promoted a coin Arora launched on the Fomo platform. It peaked near a $1 million market cap and fell 96% in about three hours. Arora claimed seven-figure profits; Bubblemaps said the largest connected wallet cluster made about $105,000. Mayweather did not respond to Decrypt.[^5]

## Controversies
- Bubblemaps estimated that Arora made about $30 million from 2024 celebrity launches.[^2] [[ZachXBT]] disputed this, writing "there is no way Sahil made $26M". He estimated about $3 million and said Bubblemaps had counted a Poloniex exchange wallet as Arora's.[^3]
- Cointelegraph reported accusations that he was behind an alleged rug pull tied to former NBA player Dwight Howard.[^1]
- No regulator action or lawsuit naming Arora was found in the sources reviewed.

## See also
- [[Burwick Law]]
- [[KIP Protocol]]
- [[YZY]]
- [[JELLYJELLY]]
- [[Hayden Davis]]
- [[Kelsier Ventures]]
- [[Libra]]
- [[Hawk Tuah]]

## References
1. [Iggy Azalea distances herself from alleged scammer's $300K memecoin](https://cointelegraph.com/news/iggy-azalea-distances-scammer-memecoin-300k), Cointelegraph, 2024-05-28
2. [SCENE's 2024 Story of the Year: The Boom—and Bust—of Celebrity Meme Coins](https://decrypt.co/298703/scene-2024-story-of-the-year-celebrity-meme-coins), Decrypt, 2024-12-26
3. [Memecoin 'mastermind' Sahil likely made $3M from 'Celeb meta' — ZachXBT](https://cointelegraph.com/news/memecoin-mastermind-sahil-likely-made-3m-from-celeb-meta-zachxbt), Cointelegraph, 2024-08-15
4. [Jason Derulo Solana Meme Coin Surges After He Claims He Was Duped by Celeb Promoter](https://decrypt.co/236730/jason-derulo-solana-meme-coin-surges-duped-promoter), Decrypt, 2024-06-24
5. [Notorious Crypto Celeb Meme Coin Promoter Plots Second Wave on New Launchpad](https://decrypt.co/380928/notorious-crypto-celeb-meme-coin-promoter-plots-second-wave-on-new-launchpad), Decrypt, 2026-10-14
6. [Sahil Arora 'Rugs' Fake Dog Coin of Binance Founder 'CZ' Using Caitlyn Jenner Deployer Wallet](https://decrypt.co/306012/sahil-arora-rugs-binance-cz-caitlyn-jenner), Decrypt, 2025-02-14
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