Editing Pepe

**Pepe** (ticker **PEPE**) is an Ethereum memecoin launched in April 2023 and named after Pepe the Frog, the character [[Matt Furie]] created in his 2005 comic *Boy's Club*.[^1] It passed $1 billion in market cap within weeks, and $11 billion in December 2024.[^2][^3]

## Lore
PEPE has no official connection to Furie or his character.[^1] The same comic features Brett, the character behind the [[Base]] token [[Brett]]. PEPE's supply is about 420 trillion tokens, all in circulation.[^3]

Binance opened PEPE trading in its innovation zone on 5 May 2023, when the token's market cap crossed $1 billion. Its listing note said there were signs that "certain insiders or team members" bought 7% of supply shortly after launch.[^2] On 13 November 2024 Robinhood listed PEPE and Coinbase added it to its listing roadmap with the aim of listing it that day; the price rose more than 30% within an hour.[^4] Binance.US listed it in early December 2024.[^3] On 7 December 2024 PEPE passed Uniswap's UNI in market cap at above $11 billion, about 18 times its value at the start of the year.[^3]

## Timeline
- 2023-04-14: first Uniswap pair opens[^5]
- 2023-05-05: Binance spot listing; market cap above $1 billion[^2]
- 2023-05-11: Coinbase apologises for a newsletter that described the Pepe meme as a hate symbol[^1]
- 2023-08-24: about 16 trillion PEPE move from the team multisig to exchanges[^6]
- 2023-08-26: the remaining team member says three former members took the tokens[^7]
- 2024-11-13: Robinhood listing; Coinbase adds PEPE to its roadmap[^4]
- 2024-12-07: passes UNI in market cap at above $11 billion[^3]

## Key wallets
- Team multisig: on 24 August 2023 about 16 trillion tokens, about 3.8% of supply, went to OKX (about $8.2 million), Binance ($6.5 million), Bybit ($434,000) and an unknown wallet, after the approval threshold was cut from five-of-eight to two-of-eight signatures.[^6] About 10 trillion tokens remained, which the remaining signer said would rest "until a use or burn arises".[^7]

## Controversies
The August 2023 transfers sent PEPE down about 15% and raised fears of a [[Rug pull|rug pull]].[^6] The remaining team member said three former members had taken about $15 million of tokens and then deleted their social accounts.[^7]

In May 2023 a Coinbase newsletter described Pepe the Frog as "co-opted as a hate symbol by alt-right groups". After #DeleteCoinbase trended on Twitter, chief legal officer Paul Grewal posted "We screwed up and we are sorry." Furie, who won a 2019 settlement against Infowars over use of the character, has no role in the token.[^1]

## See also
- [[Mog Coin]]
- [[Neiro]]
- [[Turbo]]
- [[SPX6900]]
- [[Kekius Maximus]]
- [[Fwog]]

## References
1. ['We Screwed Up': Coinbase Apologizes for Pepe Comments as #DeleteCoinbase Trends](https://decrypt.co/139805/we-screwed-up-coinbase-apologizes-for-pepe-comments-as-deletecoinbase-trends), Decrypt, 2023-05-11
2. [Binance Lists PEPE as Meme Coin Market Cap Hits $1 Billion](https://decrypt.co/139010/liam-binance-lists-pepe-meme-coin-market-cap-hits-1-billion), Decrypt, 2023-05-05
3. [Pepe memecoin flips Uniswap token in market cap, hits all-time high](https://cointelegraph.com/news/pepe-memecoin-flips-uniswap-market-cap), Cointelegraph, 2024-12-07
4. [Pepe price surges amid Robinhood listing and Coinbase's plan to add the memecoin](https://www.theblock.co/post/326245/pepe-price-surges-amid-robinhood-listing-and-coinbases-plan-to-add-the-memecoin), The Block, 2024-11-13
5. [Pepe on DEX Screener](https://dexscreener.com/ethereum/0x6982508145454Ce325dDbE47a25d4ec3d2311933), DEX Screener, 2026-10-21
6. [PEPE plunges 15% as strange token movements spark fears of rug pull](https://cointelegraph.com/news/pepe-token-plunges-strange-token-transfers-fears-rug-pull), Cointelegraph, 2023-08-25
7. [Pepe confirms former team members stole $15 million from multisig wallet](https://www.theblock.co/post/247576/pepe-team-members-stole-15-million-from-multisig), The Block, 2023-08-26
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